Skinkers deliver direct to desktop targeted Customer Communications.

10
Nov

Posted by CCC Ed

This news is actuaclly a couple of months old now, but it is a great story about customer communications in action.

Skinkers and Flybe, Europe’s largest and most successful regional airline, today announced a true innovation in customer interaction with the launch of ‘Departure Board’, a direct-to-desktop ‘push’ communication channel.

The technology, supplied by Skinkers, is used to push content such as flight information, offers and promotions to customers’ desktops, bypassing normal email channels and delivering a high impact message. Offers and promotions can now be rapidly placed in front of customers allowing them to benefit from last minute deals and ensuring a high take-up of offers and increased incremental revenue for Flybe.

Customers opt into the service by downloading the lightweight Skinker application onto their desktop from the Flybe website – www.flybe.com/alertdownload. Once installed, the customer is kept informed of offers and promotions related to the purpose and departing locations they have set preferences for.

Flybe’s Digital Marketing Manager, Neil Simpkin, said: “Departure Board is an innovative way for us to keep our customers informed in real time about relevant offers, in a visible and engaging format. The Departure Board will only appear when there is pertinent information for a customer’s specified purpose, information we expect will encourage them to book another value for money business or leisure flight with Flybe.”

Example of a Departure Board message:
Flybe Departure Board

David Long, CEO of Skinkers, commented: “Unlike email our push technology is an effective way of communicating with customers, it offers an exciting and innovative way to deliver messages with visibility and impact. Customers who download a desktop application are giving the brand permission to engage them directly which is very valuable for both parties.”

Skinkers is the market leader in enterprise communication technology. Their solutions ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is important and useful information that audiences need to know e.g. breaking news, corporate communications, service outages, share price alerts, podcasts etc. Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones). Skinkers technology is used by many of the world’s leading brands.

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